Below is a list of books we believe will interest our client base, each providing unique insights into strategy, technology, marketing, and human behavior.
You will note an emphasis on books on behavioral economics. We have been students and practitioners of behavioral economics for many, many years. Especially in high tech markets dominated by engineers, it is comforting to believe purchasing decisions are highly rational and strictly data based. Except it isn’t. Now we have scientific evidence of this from numerous psychological experiments by researchers like Dr. Daniel Ariely, and from endless brain scans of hundreds and hundreds of volunteers presented with choices under experimental conditions. The heretofore ubiquitous rational economic buyer is dead.
Author(s) |
Title |
Ariely, Dan |
Predictably Irrational: The Hidden Forces That Shape Our Decisions |
Christensen, Clayton M. |
The Innovator’s Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials) |
Christensen, Clayton M. and Michael E. Raynor |
The Innovator’s Solution: Creating and Sustaining Successful Growth |
Collins, Jim |
Good to Great: Why Some Companies Make the Leap… and Others Don’t |
Collins, Jim |
Built to Last: Successful Habits of Visionary Companies |
Collins, Jim |
How The Mighty Fall: And Why Some Companies Never Give In |
Gladwell, Malcolm |
The Tipping Point: How Little Things Can Make a Big Difference |
Gladwell, Malcolm |
Blink, The Power of Thinking Without Thinking |
Gladwell, Malcom |
Outliers: The Story of Success |
Hamel, Gary and C.K. Prahald |
Competing for the Future |
Kahneman, Daniel |
Thinking, Fast and Slow |
Moore, Geoffrey A. |
Crossing the Chasm |
Moore, Geoffrey A. |
Dealing with Darwin : How Great Companies Innovate at Every Phase of Their Evolution |
Porter, Michael E. |
Competitive Strategy: Techniques for Analyzing Industries and Competitors |
Ries, Al and Jack Trout |
The 22 Immutable Laws of Marketing |
Taleb, Nassim Nicholas |
The Black Swan: The Impact of the Highly Improbable |
Thaler, Richard |
Misbehaving: The Art of Behavioral Economics |
Thaler, Richard & Cass Sunstein |
Nudge: Improving Decisions About Health, Wealth, and Happiness |